Behind Tropicana’s failed re-brand
Natalie Zmuda, writing for Advertising Age, says that Tropicana’s full-reverse on its new branding for its Pure Premium orange juice line was surprisingly quick. “Beverage experts were hard pressed to...
View ArticleCool art print: ‘Big Evening’ by Jim Flora
Ran across this crazy, exciting art print just released by Jim Flora Art. If I was flush right now, I would consider shelling out the $175: James Flora lived 1914-1998, and was known for his jazz album...
View ArticleBritish alien in cereal commercial has given up his bloodlust
Here’s a hilarious commercial featuring an alien with a lovely British accent describing how his life has changed since he switched from eating people to Raisin Bran Crunch. A good illustration of how...
View ArticleThe Future of Publishing
Here’s a clever presentation from Dorling Kindersley Books, a division of Penguin Publishing, with a message about young people’s supposed non-interest in print media. Be sure to keep watching to the...
View ArticleSlideShare Presentation That Got Her the Job She Wanted
I ran across a great use of a slide presentation: To make a job pitch that gets attention and demonstrates your skills visually. Laura Gainor wanted to go to work at Comet Branding in Milwaukee, so she...
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